Haley Parler Moore — Fractional Growth Marketing Lead
Fractional Growth Marketing Lead

Predictable pipeline for growing businesses.

I build and run the demand engine: pipeline, paid media, conversion, and lifecycle, so business owners get repeatable growth without the cost or wait of a full-time hire.

B2B businesses · Growth marketing · Remote

$3M pipeline
Full-funnel
Demand Gen
Paid Media
CRO
Lifecycle
Content & SEO
Analytics
HPMarketing
Proof

Where I've driven growth

Nine years building demand engines across fintech, legal tech, edtech, data, and short-term rental tech. A few of the results:

Extenteam
$500K
in pipeline generated in 5 months
Short-term rental tech · Led Marketing & GTM through the shift from Staffing-as-a-Service to a Human + AI SaaS model
Case Status
$3M
in pipeline generated in a single year
Legal tech · Sr. Demand Generation Manager
Vivi
$2M+
pipeline originated at 100%+ of annual goal
Edtech · lifted conversion from 5% to 8%
StatSocial
~1,800%
quoted ROAS, with $1M+ in quoted opportunities
Audience data · 1,000+ MQLs in 10 months
Brightwell
+400%
lift in nurture email performance
Cross-border payments · 1,000+ leads generated
Haley is an optimist, creative and hard working. We could never have had the year we had in 2024 without her. We built inroads into marketing areas where we had only seen dead-ends before. I am grateful for having had the opportunity to work with her.
PB
Paul Bamert
CMO, Case Status
Haley worked hard at Extenteam. The website re-launch, the events coordination, and the weekly marketing cadence she established — those contributions were real.
MM
Mike Mears
Head of Revenue, Extenteam
Haley was fantastic to work with.
RM
Ryan McKeen
Owner, Best Era
About

Hi, I'm Haley.

Haley Parler Moore

I'm the operator business owners bring in when they have a product people want but no predictable way to fill the pipeline. I don't just advise; I build and run the engine: sharpening the offer, standing up paid and organic channels, fixing conversion, and building the nurture and lifecycle programs that turn leads into real pipeline.

Across nine years I've owned demand generation and growth marketing end to end for B2B businesses in fintech, legal tech, edtech, and data. My work ties every dollar of spend back to pipeline, so you always know what's working and what to do next.

Demand Generation Paid Media Conversion Rate Optimization Lifecycle & Email Content & SEO Marketing Analytics
Let's talk

Need pipeline, not slideware?

If you're a business owner building toward predictable growth, let's find your fastest path to pipeline.

Book a 30-minute intro call
© Haley Parler Moore · Fractional Growth Marketing Lead